Keller on Evangelism as Process

Most other programs of evangelism are “crisis” oriented, usually bringing the person to a decision very quickly through the signing of cards and through the praying of a sinner’s prayer. Research shows that the more varied ways a person hears the gospel, and the more often a person hears the gospel before making a commitment, the better the comprehension, the less likely of “reversion” to the world. ~ Redeemer Church Planting Manual