Update. Thanks to Dave Herring for pointing me to the more accurate story of In Rainbow sales. It appears that they did not share info with InScore: “However, they (Radiohead) can confirm that the figures quoted by the company comScore Inc are wholly inaccurate and in no way reflect definitive market intelligence or, indeed, the true success of the project.”
According to comScore, an independent analysis of the Pay-What-You-Want In Rainbows download, most people (62%) paid $0.00 for the album. The average price paid was $6. US fans paid an average of $8. This is a shame (and I am guilty) as the album is extraordinary. I am thinking of going back out to give them some cash for my enjoyment.
It is now reported that Radiohead struck a deal with British indie label, XL Recordings, for the physical release of its new album, “In Rainbows.”
Read the rest of the article here.